Answer: the very act of searching something, usually expecting to find something that corresponds to the researched. In this case: searches through google or other search engines, that leave some mark in my statistics department through the key words used. Thus, if you enter into Google ‘go+America’, it will find a certain number of results. If the user clicks on one of the results, it appears in the statistics of that page as such under ‘key words for search engines’. Seen the whole amount of questions left without proper answer, Rogier decided to open this particular section, based on key words of statistics of about 7 different pages.